This is, I think, the one question I've been asked a lot ever since I changed the way I branded myself and my blog (from Little Forest Girl → Oh My Little Girl). Some of you may remember that I said I won't be labeling my style as mori girl, as I felt that that would be quite restraining, and decided to just call it 'aomoji-kei'. But what is aomoji-kei, really? I've been asked this question more times than I can count. So today, I decided to finally clarify a few points about aomoji-kei. Please do remember that this is only my understanding of things. I am in no way an expert on the style and I don't claim to be one. I'm just sharing with everyone what I know and everything that I've learned, heard and read through different aomoji-kei sites, variety shows featuring the style, and magazines. Anyway! According to its Japanese Wikipedia page:
aomoji-kei fashion is a girly, casual fashion that isn't meant to curry favor with men. Compared to those who support akamoji-kei, those who wear aomoji-kei fashion tend to like fashion from Harajuku more than the gyaru fashion originating from Shibuya, and have a strong tendency to like casual, creative fashion. Its level of support mainly comes from late teens to early twenties who adopt the fashion based on the things they think are nice without caring about the viewpoints of the opposite sex.Simply put, aomoji-kei is all about wearing whatever you want to wear. It's about dressing up for yourself, and not for others. There are no set rules, and trends tend to play only a small part in dressing up. It's more about what the wearer thinks looks good or feels like wearing. The reason why there's isn't definitive look for it is because people who are into aomoji-kei tend to switch between different styles that they like.
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